TechStyle introduced a fresh new identity to BizTech’s event lineup by blending fashion, technology, and community in a new way never seen on campus. My graphic design work helped establish a distinct visual direction that set the tone for a more inclusive and expressive experience, attracting a new audience beyond traditional tech circles. The event’s strong turnout and enthusiastic participation in workshops and vendor booths reflected successful community engagement. It also reinforced BizTech’s mission by expanding its reach through creative, boundary-pushing initiatives that felt both fresh and welcoming.